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How to build a successful blog. Part 2: CONTENT


Content is the highlight of a blog. It’s the reason why people visit your site and why they keep coming back. Therefore it’s important to have consistency in both the quality of your content and the frequency in which you post. Here are a few tips for creating attractive content:

  1. Create value with your content. This is just another fancy way of saying, “Make sure your content is interesting!” All of your posts should give readers a reason for reading; whether you are informing the audience, showing them your opinion on a topic, or just being entertaining, all of your content should give your readers something back. *Remember to keep all content relevant to your main site topic as well!
  2. Make sure you post frequently! It’s important that you update your blog on regular basis to give site visitors reason to come back to your site. If you only update your blog once a month, or even twice a month, a visitor can get tired of waiting for your next post or even forget about your blog before you get a chance to seal them in as a regular site visitor. There is not magic number when it comes to how often you should post new content, since it depends on the audience of your site and the topic you choose to write about. Aim to update your blog at least once or twice a week. That said, remember that quality is more important than quantity, and so taking a couple of days off between posts can help you write a better post in the long run.
  3. Make sure your content is readable. Writing a blog is much different than writing a book or paper.  Online readers have shorter attention spans and more specific wants. First things first: make sure your blog is readable. Don’t pick colors for fonts that will strain the visitor’s eyes or else they won’t bother at all. Next, make sure that your writing is easy to read. This means short paragraphs, using lists or bullet points, bolding or underlining important text, and keeping enough white space in between lines and words. Avoid typing up huge walls of text! Include images where appropriate to give readers something to look at.

Don’t be discouraged when you work hard on a post and no one pays attention to it. Growing a blog takes time, and although no one may appreciate it now, once you grow bigger people will look through your older posts and will see your hard work!

Take today to work on your design and with our next post, we will discuss blog networking.

To learn more about ways you can build a successful blog, view the next 2 parts of this series.

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