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Make Your Visitors Tappy: Optimizing for Tablet Users


As the proud owner of a small business website, you’ve done your best to make your website attractive and easy to use. You’ve set up a welcoming , made sure to have , and even optimized your . Yep, any potential customer sitting at their computer would be happy to browse your site. But what about the ones who aren’t at home?

You’ve likely heard a lot by now about the importance of having a mobile version of your website. You’re well aware that smartphones are now approaching the audience size of PC, (eMarketer) and that mobile users browse your site under totally different conditions, requiring a different set of design rules. If you’re a Webs user, you’re in luck – a mobile version of your site is automatically generated in your account. For tips on making the most of this version, check out this post on

So now that you have a great desktop site and an optimized mobile site, you’re all set, right? Nope (sorry). There’s still one rapidly growing population to consider: The tablet user. According to eMarketer, the total number of tablet users is now nearly 70 million. Between September 2010 and October 2012, usage among US adults exploded from 4% to 25%. Tablets are a unique environment because they’re not quite as large as a desktop and don’t have a mouse, but not so small that they require a mobile site. The best approach to get started is to browse your own existing site on a tablet and make notes about what you find frustrating or ineffective.

Starting a website from scratch? Even better. You can keep tablet users in mind from the get-go. A great place to start is a fantastic article from Mashable, , which offers advice on increasing “tappiness” on your website. In short, the suggested steps are as follows:

1. Make your buttons and calls-to-action larger, with bigger margins
2. Be sure that you can tell what’s hyperlinked without having to mouse over
3. Bump up the point size of the font that you’re using for readability
4. Increase the padding (space) around items in your navigation menus
5. Enlarge the margins around blocks of text so they’re narrower
6. For contact and other forms, make the form and fields larger

How tablet-friendly is your current site? If you use analytics tracking like Google Analytics, have you seen any increase in your traffic coming from tablet sites?

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